Seeing as the only two main rivals of my magazine are Mixmag and DJ, i think that there aren't that many competitors in that market. Lots of independant publishers would like to get involved because my magazine being similar than its competitors but with a little something extra, we would dominate the market and so it would be a good investment.
If not, maybe Development Hell, Mixmag's publisher would distribute my media product so it controls that whole area of the market and any the competition within the two companies would make them want to do better therefore making the quality of issues better every time. This is more likely to increase the readership as the magazines get better and better and Development Hell would make a considerable profit.
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